Welcome to the Mediaplex Blog. This blog is a space for Mediaplex employees to share information about our company such as new feature releases, new product announcements, product tips and tricks and other market insights. We hope you will visit us on a frequent basis!
To learn more about Mediaplex, please visit our website at www.mediaplex.com
We’ve got an exciting webinar on the way at Mediaplex. Join us on April 18 at 1PM Eastern for a presentation in association with Forrester Research on Data Driven Marketing and Tag Management.
Brand leaders are working hard to make “data-driven marketing” a reality for themselves and their teams. Websites can be an incredibly rich source of marketing data, but most marketing organizations use tag management and data collection methods that are outdated, incomplete and error prone.
Join our guest, Senior Forrester Reasearch Analyst James McCormick and Mediaplex President David A. Yovanno as they discuss the importance of accurate website data and tag management.
You will learn:
• The 6 tenets of marketing intelligence and effective data collection
• Why effective and accurate site tagging is critical
• How brands are changing the ways they manage website tags
• The 4 leading tag management myths and why they matter
• How tag management helps marketing agility and site performance
• The 5 tag management “must haves” for today’s marketer
It’s time to get real about your website data and how tag management can help you achieve your business goals.
The schedule of our complimentary training webinars for October through December 2012 is now available for you to view and register.
We encourage you to attend these complimentary online trainings to enhance your understanding of Mediaplex technology and it’s many benefits. We remain committed to providing enhanced service and support as you become power users of our technology.
See the Schedule and Register
If you missed our webinar last week featuring panelists from Tree.com (LendingTree), Xoom and Red Door Interactive discussing what it takes to be a data-driven marketer in digital media, you can listen to the recording here:
The panel answered questions on building a data strategy, engaging in the real time bid environment and attribution analytics.
June 5 – AdAge – Best Places to Work – Chicago, IL
June 7 – ThinkLA – Interactive Awards Gala – Beverly Hills, CA
June 7 – AMA – Marketing Boot Camp – San Antonio, TX
June 7 – SFBIG – Meet Up: Moving from Events to Marketing – San Francisco, CA
June 8-9 – Internet Prophets Live! – Chicago, IL
June 12 – CIMA – Cubs Rooftop Club – Chicago, IL
June 14 – SFIMA – Email Marketing: Case Studies & Best Practices – Dania Beach, FL
June 14 – ThinkLA – 3rd Annual Dodgeball Tournament – Playa del Rey, CA
June 14 – IABC – 2012 World Conference – Chicago, IL
June 20 – MIMA – Content Strategy for All – Minneapolis, MN
June 21 – IAB – Advertising Technology: IAB Marketplace – New York, NY
June 24-27 – AMA – Advanced Research Techniques Forum – Seattle, WA
June 26 – iMedia Entertainment Summit – Hollywood, CA
June 26-29 – Brand Marketers Summit – Kohler, WI
June 26-27 – AMA – Advanced Social Media Training Series – St. Louis, MO
June 27 – AiMA – Social Media – Atlanta, GA
June 29 – DC Ad Club – 2012 Golf Outing – Frederick, MD