Mediaplex's MOJO Blog

As part of the Product Solutions team at Mediaplex, I have gained many valuable insights regarding  best practices to follow when using the MOJO Adserver system.  The following is one example of a tip I often share with clients to make our already user friendly reporting even easier. Always name your campaigns, placements, and creatives with a relevant and obvious naming scheme. 

 



Benefits:

1)  This will allow you to more easily differentiate one campaign, placement, or creative at a glance.  Especially, if you intend to pull files in CSV/TSV formats.

2)  It opens a reporting dimension for alternative selections. MOJO Analytic Reports allow up to three dimensions in reports (4 if you include the dimension of time).  When you include the site name in your placements selecting a placement as a dimension in reports will allow you to see the site name and the placement name from this single dimension.

For example, if you want to see performance metrics by site, placements, targeting directives, and creative in your report, set your dimensions as placement, targeting directive, and creative.  Since your placements have the site name referenced, you will have all four dimensions (or 5 with the time dimension).

3)  There is greater flexibility in the values filtered for in Advanced Filters (http://blog.mediaplex.com/2010/08/02/using-advanced-reporting-filters/) of MOJO Analytic Reports. Instead of filtering on a value based on generic names, you now have the option to filter on more elements based on the content of your naming convention. In the case where you would like to see the performance metrics for all placements and creative size, 728×90, you could filter on the placement value 728×90 and the creative value 728×90 because your placement and creative naming convention includes the size.