Mediaplex's MOJO Blog

Social Media units are a great way to connect with your customers and engage with your brand.  Adding social media links like Facebook, Linkedin or Twitter are all great ways of doing this.

United Airlines uses Mediaplex’s social Rich Media ad unit to help generate support and raise funds for the American Cancer Society.  They leverage the Mediaplex “networker” unit to champion their cause and help customers engage with both United Airlines as well as the American Cancer Society.

See this unit below: 

99% of everyone I personally know has either a Facebook, LinkedIn, Twitter, or MySpace account and many of those people login into their account on a daily basis (if not more).  More and more major companies are also leveraging these social vehicles to inform their customers.   Needless to say,  social media is here to stay.  eMarketer estimates that 132.5 million people in the US will be users of Facebook this year; by 2013, that number will increase to 152.1 million. (See Article Here)

But how do brands/agencies/advertisers make the most out of this opportunity?

Have a strategy - To begin, you should ask whether your company is even addressing social media and if it can be leveraged to reach your consumers.  Social media goals can vary depending on a number of attributes, (i.e. B2B vs B2C or Wide Audience vs Niche Audience) so it is important to understand how your company is going to address this.  The following are some of the most common social strategies I have seen in the market today:

• Gain more followers on Facebook/Twitter/MySpace/LinkedIn by advertising, posting interesting content, and/or by promoting deals exclusively on social media channels.  Once you have customers “liking” or ”following” your brand, they will update in their ”news feed” any updates that are posted.
• Maintain a company blog to push content out to your perspective customers on a regular basis so those pages can be found easily on a company site or via SEO.
   
• Do nothing (however, I’m not sure if this is really a strategy at all).

In many cases, a conversation is already taking place about your brand online, so it’s really up to your organization to decide if it wants to join in the conversation.

As part of our ongoing commitment to enhance our service offerings, we have recently partnered with 4delite to further assist our creative capabilities and continue to bring ”best in class” products and services to our clients.

4delite provides a solution that reduces the complexity of online ad creation and management through automation, API integration, and great U/I. The explosion of ad sizes (IAB, MMA, custom), ad formats (Flash, HTML5, GIF), as well as the need for more targeted ads, places enormous pressure on existing ad production workflows. 

4delite helps account teams prototype and pitch ads, helps creative teams produce ads, and helps streamline ad deployment. 4delite’s service is available as a monthly subscription directly through 4delite, and through their partners and resellers.

Today marks the first anniversary of the Mediaplex Blog.  Throughout the year, we have pushed industry leading insights, MOJO tips & tricks, product updates, industry events, as well as special interest stories and will continue to do so for the next year.

Come back and visit often, as we have new articles posted all the time.

The growth and potential of mobile advertising continues to be a topic of interest for Mediaplex and our clients. Recently, Mediaplex completed discussions with the mobile network Greystripe , and confirmed that Mediaplex is approved for impression and click tracking on Greystripe’s mobile advertising network.

 Greystripe is the world’s leading independent mobile advertising network. Greystripe delivers the highest engagement for advertisers, the maximum revenue for publishers and app developers, and the best ad experience for users across all major mobile platforms, reaching tens of millions of mobile users. Greystripe’s proprietary advertising platform currently serves ads into more than 2,500 application titles and mobile websites, supporting over 1,400 handset models globally.

To learn more about Greystripe, visit their website at www.greystripe.com

Did you know that you can view performance data directly within the MOJO campaign set up screen?  As your campaign begins to accumulate impressions, clicks, and ROI data, you can immediately view that data from the campaign screen, giving you a quick, visual snapshot of your campaign activity.  This screen has a “hide” and “show” button on the top right hand corner, so users can choose to view or not view this chart as needed.

Along with MOJO’s dashboard charts, this campaign screen chart gives users another constructive view into their campaign performance.

There are a lot of terrific events coming up for advertisers in March.  Here are a few of the larger ones:

3/6 – iMedia Brand Summit - Lost Pines, TX
3/8 – Shop.org Innovate 2011 - San Francisco, CA
3/9 - Adage 2011 Media Summit - New York, NY
3/11 – SXSW – Austin, TX
3/13 – eMetrics Marketing Optimization Summit - San Francisco, CA
3/20 - iMedia Breakthrough Summit - Miami, FL
3/23 - OMMA Metrics - New York, NY
3/24 – OMMA Behavioral - New York, NY