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Archive for November, 2011

MOJO Training Schedule

November 3, 2011 Leave a comment

For those Mediaplex clients who are interested in training, here is an updated schedule of our webinars.  If you are interested in attending, please complete the registration form or contact your account manager.

Online Training Schedule
(Every Thursday at 10am PST/1pm EST)

Basic Adserver Training:
Novemer 10
December 1
December 15

Workbook Training:
November 17

In-Depth Reporting:
December 8

Categories: Events

Media Two Case Study – Katzkin

Client:  Media Two
Website:  http://www.mediatwo.net/
For Fall Newsletter Click Here

Per Mediaplex’s Fall MOJO Newsletter

“To deliver all the required individual creative by hand, rather than using MOJO, could have cost ten times what our client was spending on the campaign’s beta testing,” says Seth Hargrave, Media Director at Media Two, a digital media agency in Raleigh, North Carolina.

That client is Katzkin Leather, a manufacturer of aftermarket leather interiors for cars and trucks. Katzkin, who employs a compelling co-marketing partnership with car dealerships to sell their products, needed a dynamic display campaign to drive customers into showrooms.

Their vision was to use digital display media featuring their products that was geo-targeted to include their regional dealership partners. These ads would be deployed on sites like Edmunds, Kelly Blue Book and Cars.com giving both Katzkin and their dealer-partners greater expo¬sure to consumers in the market.

When Media Two first scoped out the project, they recognized two major challenges. 

One was from the media buying and serving aspect. Car sites are larger and often have minimums that individual local ads could not have met, yet participating dealerships desired visibility on premium, guaranteed ad place-ments. The media buying team would have to leverage single insertion orders to properly target and individually serve each dealer ad.

Read more…

Categories: Industry

November Ad Industry Events

November 2 – 212  – Harnessing the Power of RTB & DSP for Brands – New York, NY
November 2 – SFBIG – Advertising Hall of Achievement – San Francisco, CA
November 4 – Think LA – Luxury Breakfast – Beverly Hills, CA
November 7 – IAB – Ad Operations Summit – New York, NY
November 7 – OMMA – OMMA Display – New York, NY
November 8 – AIMA – The New Girls Club – Women in Marketing – Atlanta, GA
November 8-10 – Ad:Tech – New York, NY
November 10 – Think LA – Trends Breakfast – Los Angeles, CA
November 10 – CIMA – Chicago Interactive Awards Ceremony – Chicago, IL
November 10 – SFIMA – Tweet up w/SF Business Journal – Miami, FL
November 15 – DFWIMA – Mission Control Lunch Meeting – Dallas, TX
November 15 – Econsultancy Roundtable – New York, NY
November 15 & 16 – PHIMA – Social Media Plus - Philadelphia, PA
November 15 & 16 – AMA – Social Business and Social CRM – San Francisco, CA
November 17 & 18 – Digital Hollywood – New York, NY
November 17 – SFBIG – Hal Riney Icons of Marketing Dinner – San Francisco, CA
November 30 – Ad Age – 7th Annual Internal Comm & Situational Messaging Conference – Boston, MA

Categories: Events
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