Mediaplex's MOJO Blog

Feb. 1-3 - Innovations in Automated Video for Marketing and E-Commerce – Miami, FL
Feb. 2 – BIMA - Decision 2012 (BIMA’s New State of the Industry Event) – Boston, MA
Feb. 5-8 – iMedia Brand Summit – Bonita Springs, FL
Feb. 6-8 – ePharma Summit – New York, NY
Feb. 6 – AMA – Health Care Marketing – San Francisco, CA
Feb. 9 – SFIMA – Marketing to the U.S. Hispanic Population - Miami, FL
Feb. 9 – SES Accelerator Conference - San Diego, CA
Feb. 15 – ANA – TV & Everything Video Forum – New York, NY
Feb. 15 – Real Time Trading Summit – New York, NY
Feb. 16 – DFWIMA – Future of Online Advertising (Lunch) – Dallas, TX
Feb. 16 – i612 – Social Event “Spill the Wine” – Minneapolis, MN
Feb. 21/22 – OMMA - Data/ Metrics – New York, NY
Feb. 21 – OnMedia NYC 2012 – New York, NY
Feb. 23 – ThinkLA – Interactive Awards Mixer – Santa Monica, CA
Feb. 24 – NWIAG - SearchFest 2012 – Portland, OR
Feb. 26-28 – IAB – Annual Leadership Meeting – Miami, FL
Feb. 27 – Mar. 1 - eTail Conference – Palm Desert, CA
Feb. 28 – Digiday Agency – Los Angeles, CA
Feb. 29 – AiMA – Mobile Wallet – Beyond the Money – Atlanta, GA
Feb. 29 – Mar. 1 – SMX West – San Jose, CA

As I realize that 90% of you already recognize the value of mobile and social media, I think it is fitting to bring up a recent update released by eMarketer regarding the adoption of social and mobile media.  Here is a quick snapshot of the findings:

• About two-thirds of web users, for example, will use social networks next year, and more than 90% of that group can be found on Facebook.

• Twitter will enjoy even higher growth, albeit from a small base. eMarketer  estimates that more than 24 million online adults will use the service next year, representing 10% of the overall adult population.

As for mobile stats, this graphic speaks for itself:

Read more…

Campaign: Winter Savings
Format: Custom, Dynamic Messaging
Advertiser: Liftopia
Campaign Info: Liftopia maximizes their exposure to their amazing ski lift ticket deals through use of dynamic messaging and dynamic retargeting. Dynamic elements in the banner include the resort logo, savings amount, and landing page. Users who have visited Liftopia.com will see banners featuring the resorts in the state or region they last visited on Liftopia.com.

Click on the ad to see it in action:

According to eMarketer, the online spend of online advertising will near $40 billion (39.5 to be exact), about 6 billion more than total print ads (newspapers/magazines) but still trailing television at whopping $15 billion.

As online advertising penetrates marketer’s media plans, it is clear that online advertising will continue to dominate newspaper, radio, magazines, etc.  So it is important for marketers to understand how to best tackle the market of potential consumers.
Read more…

For those Mediaplex clients who are interested in training, here is an updated schedule of our webinars.  If you are interested in attending, please complete the registration form or contact your account manager.

Basic MOJO Adserver – Trafficking & Reports:

• 10:00 AM PST/1:00 PM EST Thursday, January 26, 2012
• 10:00 AM PST/1:00 PM EST Thursday, February 9, 2012
• 10:00 AM PST/1:00 PM EST Thursday, February 23, 2012
• 10:00 AM PST/1:00 PM EST Thursday, March 8, 2012
• 10:00 AM PST/1:00 PM EST Thursday, March 22, 2012

Advanced Training:

•  Trafficking Shortcuts – 10:00 AM PDT/1:00 PM EDT Thursday, January 19, 2012
•  Optimizer – 10:00 AM PST/1:00 PM EST Thursday, February 2, 2012
•  Performance Tracker – 10:00 AM PDT/1:00 PM EDT Thursday, February 26, 2012
•  XML Workbook- 10:00 AM PST/1:00 PM EST Thursday, March 1, 2012
•  Targeting (basics)- 10:00 AM PST/1:00 PM EST Thursday, March 15, 2012
•  Re-targeting (advanced) – 10:00 AM PST/1:00 PM EST Thursday, March 29, 2012

Campaign: Dead Sea Scrolls Life and Faith in Biblical Times
Format: Expandable
Advertiser: Discovery Time Square
Creative Agency: 343 Creative
Campaign Info: Discovery Time Square invites its audience to visit the Dead Sea Scrolls Exhibition through this expandable banner which features a fascinating journey through the Holy Land.

Click on the ad to see it in action:

Campaign: Born Ready for a Greater Challenge
Format: Polite, Video
Advertiser: Coast Guard
Creative Agency: LM&O Advertising
Campaign Info: Anybody with a passion for life is a candidate for the Coast Guard or Coast Guard Reserve. This in banner video takes you through the environmental passions of one man and how being in the Coast Guard fosters that passion.

Click on the ad to see it in action:

Every time the 13th day of the month falls on a Friday, a few things typically come to mind:  Horror Movies, Black Cats, Bad Luck and creepy unexplained ‘happenings’.   Not to mention that 2012 is considered the final year (end of the world) according to the Mayan calendar.

For those with a fear of the unknown, a helpful remedy is to get more informed, get more data, and evaluate your concerns.  It is helpful to know that black cats are no more likely cause bad luck as a striped cat, dog, or any other any other animal.  For this (and many other) reason, I am not superstitious nor believe in luck–only in opportunity!
Read more…

MOJO Adserver now allows you to set additional fields directly from the Campaign tab thereby improving the workflow of your advertising campaigns. Previously the Insertion Order link on the Campaign tab only allows for configuring the following 4 fields on the Insertion Order PDF: 

Clients can now reference and set the following fields:

For Mediaplex clients, feel free to contact your account manager or click the link to get a more detailed description of this enhancement CLICK HERE