Mediaplex's MOJO Blog

Every time the 13th day of the month falls on a Friday, a few things typically come to mind:  Horror Movies, Black Cats, Bad Luck and creepy unexplained ‘happenings’.   Not to mention that 2012 is considered the final year (end of the world) according to the Mayan calendar.

For those with a fear of the unknown, a helpful remedy is to get more informed, get more data, and evaluate your concerns.  It is helpful to know that black cats are no more likely cause bad luck as a striped cat, dog, or any other any other animal.  For this (and many other) reason, I am not superstitious nor believe in luck–only in opportunity!

The opportunity for online marketers starts with their access to data, best practices, and historical learnings over time.  Never before have marketers had the chance to access to faster (more consolidated) data.  The more usable the data, the much better the opportunity to glean best practices and learnings from online campaigns in a condensed period of time – Offering a huge benefit to new online advertisers!

Collecting and tracking online events is only half the battle  It is not only the data that online marketers collect that creates opportunity, but also what that marketer does with that data that allows advertisers to capitalize on that opportunity.

For example, once a marketer has learned something about a potential customer, it is important to act on that data with retargeting, optimization and testing.  (i.e. upsales, incentives, etc).

No one can predict the future, predict and act (reliably) on luck, or guarantee success, but online marketers can mitigate the unknown (or fear) with the right facts, data, and the technology.  Online advertising requires constant attention to details that can change the outcome of a campaign.

Mediaplex clients/prospects have a wealth of information at their fingertips not only with MOJO platform but with the account management support that can provide best practices to help eliminate uncertainty and fear of the unknown.

For those who haven’t experienced Mediaplex, give us a shout at  1.877.402.PLEX (7539)

See what other clients are saying about Mediaplex here