Overdrive Interactive Wins Best Travel Rich Media Ad
THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 INTERNET ADVERTISING COMPETITION AWARD FOR OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING
To: Overdrive Interactive
For: AAASNE Fall Travel Partner Campaign
Award: Best Travel Rich media Online ad
Click here to see entry creative
About the Entry
AAASNE’s Fall Travel Partner campaign featured rich media ads for select travel partners (e.g., Disney, Best Western, Royal Caribbean, Universal Orlando). These ads were targeted toward travel-minded adults in the client’s geographic areas (parts of MA, RI, and CT).
The campaign included eight travel partners, each with their own creative suite of expandable, interactive rich media banners. The campaign ran with five publishers (4 local media properties, 1 network) and garnered 9,860 landing page visits. The campaign’s cost per visit (primary KPI) was $7.73, with a 91.46% visit rate.
Award Credits
Contributors:
| Online Media Manager: | Mary Devine |
| Online Media Manager: | Glenn Johanson |
| Account Executive: | Michael Shinnick |
| Media Planner: | Melissa Bazillion |
| Graphic Artist: | Dave Kavaler |
| Design Director: | Christian Gilbert |
| Director, Interactive: | Andrew Abrahams |
| Sr. Client Director: | David Gibson |
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