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Tree.com, Xoom, and Red Door Interactive Discuss Their Data-Driven Media Strategy
WEBINAR SERIES
Living the Data-Driven Digital Dream
Innovative Marketers Discuss Their Media Strategies
On the heels of our last presentation: theĀ Brave New World of Digital Marketing, Mediaplex breaks the monotony of self-promoting, canned webinars. Instead, we asked a panel of marketing experts to share their views on their data-driven digital strategies.
They’ll answer questions that matter most to you including building a data strategy, engaging in the real time bid environment and attribution analytics. The panel features an industry-leading advertiser, a fast-growing global, online service vendor, and an envelope-pushing interactive agency that uses data to help their clients gain a true lift.
WHEN
THURSDAY, JULY 19TH 2012
10AM Pacific Daylight (1PM Eastern Daylight)
Panelists
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NITIN BHUTANI
VP of Marketing LendingTree |
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DAVID WABEL
Director, Online Marketing Xoom |
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MIKAEL GREENLIEF
Online Media Planner Red Door Interactive |
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DAVID A. YOVANNO
President Mediaplex |
Categories: Events, Trends & Analysis
Tags: data strategy, media buying, media strategy, programmatic buying
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Authors
Rodney Webster
Senior Director
Product Management, San Francisco
Derek Cheng
Director of Marketing
Mediaplex, San Francisco
Mediaplex, San Francisco
Matt Anthony
Senior Director, CRM Analytics for Mediaplex
Gary Rosenstein
Training Manager
Mediaplex, San Francisco
Mediaplex, San Francisco
Justin Fibich
Account Executive
Mediaplex, San Francisco
Mediaplex, San Francisco
Aaron Loeb
Director, Product Solutions
Mediaplex, San Francisco
Mediaplex, San Francisco
Stephanie Safi
Associate Dir., Rich Media Ops.
Mediaplex, San Francisco
Mediaplex, San Francisco
Eddy Liew
Sr. Analyst, Business Solutions
Mediaplex, San Francisco
Mediaplex, San Francisco
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