Missed our webinar on data-driven marketing?
If you missed our webinar last week featuring panelists from Tree.com (LendingTree), Xoom and Red Door Interactive discussing what it takes to be a data-driven marketer in digital media, you can listen to the recording here:
http://mediaplex.com/jul-webinar.
The panel answered questions on building a data strategy, engaging in the real time bid environment and attribution analytics.
Categories: Events
attribution, data driven, dsp, lendingtree, real time bid, red door interactive, xoom
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