We’ve got an exciting webinar on the way at Mediaplex. Join us on April 18 at 1PM Eastern for a presentation in association with Forrester Research on Data Driven Marketing and Tag Management.
Brand leaders are working hard to make “data-driven marketing” a reality for themselves and their teams. Websites can be an incredibly rich source of marketing data, but most marketing organizations use tag management and data collection methods that are outdated, incomplete and error prone.
Join our guest, Senior Forrester Reasearch Analyst James McCormick and Mediaplex President David A. Yovanno as they discuss the importance of accurate website data and tag management.
You will learn:• The 6 tenets of marketing intelligence and effective data collection • Why effective and accurate site tagging is critical • How brands are changing the ways they manage website tags • The 4 leading tag management myths and why they matter • How tag management helps marketing agility and site performance • The 5 tag management “must haves” for today’s marketer
It’s time to get real about your website data and how tag management can help you achieve your business goals.
Register Here: Tag Management: Getting Real About Your Marketing Data
If you missed our webinar last week featuring panelists from Tree.com (LendingTree), Xoom and Red Door Interactive discussing what it takes to be a data-driven marketer in digital media, you can listen to the recording here:
The panel answered questions on building a data strategy, engaging in the real time bid environment and attribution analytics.
June 5 – AdAge – Best Places to Work – Chicago, IL
June 7 – ThinkLA – Interactive Awards Gala – Beverly Hills, CA
June 7 – AMA – Marketing Boot Camp – San Antonio, TX
June 7 – SFBIG – Meet Up: Moving from Events to Marketing – San Francisco, CA
June 8-9 – Internet Prophets Live! – Chicago, IL
June 12 – CIMA – Cubs Rooftop Club – Chicago, IL
June 14 – SFIMA – Email Marketing: Case Studies & Best Practices – Dania Beach, FL
June 14 – ThinkLA – 3rd Annual Dodgeball Tournament – Playa del Rey, CA
June 14 – IABC – 2012 World Conference – Chicago, IL
June 20 – MIMA – Content Strategy for All – Minneapolis, MN
June 21 – IAB – Advertising Technology: IAB Marketplace – New York, NY
June 24-27 – AMA – Advanced Research Techniques Forum – Seattle, WA
June 26 – iMedia Entertainment Summit – Hollywood, CA
June 26-29 – Brand Marketers Summit – Kohler, WI
June 26-27 – AMA – Advanced Social Media Training Series – St. Louis, MO
June 27 – AiMA – Social Media – Atlanta, GA
June 29 – DC Ad Club – 2012 Golf Outing – Frederick, MD
This week is the biggest week for internet advertising in the country. Every day this week marketers, advertisers, and online pioneers will be flocking to different conferences, educational sessions, parties and other kick off events around New York City.
Some of the most prominent conferences include:
- Digiday Conference – May 14th
- OMMA at Internet Week – May 14th – May 17th
- IAB – Innovation Days - May 16th – May 17th
If you are interested in meeting up, we have a few people out in force taking meetings and making the rounds at the various events who would be happy to chat.
WESTLAKE VILLAGE, Calif., May 09, 2012 (BUSINESS WIRE) — ValueClick Media, a division of ValueClick, Inc., today announced the launch of its new digital video ad platform, ValueClick Video. Armed with industry leading targeting capabilities and optimization technology, ValueClick Video empowers advertisers to effectively reach and engage their audiences in a medium that is expected to become a major component of interactive advertising.
According to ValueClick Media’s 2011 advertiser survey results, 76 percent of advertisers plan to dedicate media spend to online video this year. ValueClick Media has its sights set on this surging ad format–expected to grow nearly 55 percent this year, according to eMarketer.
“The power of video is becoming evident in today’s online advertising landscape,” said Bill Todd, president of ValueClick Media. “With ValueClick Video, we are expanding our video footprint by combining our renowned targeting capabilities, real-time optimization and display campaign efficiencies into one high-impact, results driven platform for advertisers.”
ValueClick Media powers up new Video ad platform
ValueClick Video provides advertisers and brand marketers with innovative digital video solutions that leverage parent company ValueClick’s Data Management Platform. The proprietary Platform offers unique targeting capabilities that result in 5.5 times the lift in unaided awareness and increases purchase intent by as much as 73 percent when compared to industry norms (Vizu).
“The enhanced Video platform complements the current efforts of our sales teams across the U.S., allowing them to deliver highly-competitive cross-platform video ad solutions,” said Todd.
The new platform offers an available inventory of 10,000 brand safe websites–CNN, Fox News Channel, New York Post, Kiplinger, and more–plus the ability to reach 80 percent of all iPhone and Android users.
Premier targeting capabilities
ValueClick Video advertisers receive exclusive access to 212MM unique online user profiles and $6.7B in transactional data to pinpoint the ideal audience from display, to smartphones and tablet devices.
In order to deliver precisely on brand-specific campaign objectives, ValueClick Video offers the following targeting capabilities:
– Contextual — Page-level, machine-learned classification of users
– Geography — Target users by zip code, DMA, county or state
– Geo-fencing — Pinpoint video ads within a specific driving/walking distance
– Previous purchase activity — Data points provided by category product level, transactions, click, ad interaction or by browser
– Operating Platform — Find audiences by operating system (Mac, PC) or browser (Chrome, Firefox)
– Day-Part — Target users when they are most receptive to your message
Top talent hired to lead ValueClick Video
ValueClick Media is pleased to announce the appointment of two digital media veterans to lead ValueClick Video.
Dan Alexander, formerly the head of media for Adconion Direct, joins ValueClick Video as director of video strategy, and Lisa-Dawn Rogers, formerly the digital sales account director for BrightRoll, takes the role of national video strategy sales manager. The new leadership team brings two decades of combined experience managing progressive, results-driven video and digital ad campaigns for top brand advertisers.
“ValueClick Media has been a consistent market leader for the past 14 years across display, lead generation, mobile, and now video,” said Alexander. “The team has done an impressive job introducing video into this growing market, and I look forward to helping raise mass awareness around our video solutions, expertise, technology and data capabilities.”
According to TechCrunch, a Nielsen study found that as of March 2012, 50.4% of consumers in the country were using Smartphones. Android based phones took 48.5% of the smartphone market followed closely by Apple at 32% (However, Apple is single-biggest smartphone handset brand).
The study even broke out usage of smartphones by ethnic groups, showing that Asian Americans have the highest usage of 67.3%, followed by Hispanics at 57.3%, African Americans at 54.4% and whites at 44.7%.
This trend is no surprise to most in online marketing, as many brands are flocking to mobile and technology providers are learning how to work with it. Brand started experimenting with mobile several years back and now can use it for both branding and direct response advertising initiatives.
The mobile space has certainly grown from mobile text messaged ads to mobile search, and small display 320×50 ads at the bottom of application ads to rich video interstitials from companies like Greystripe. As new handheld devices come to market, developers have needed to account of iPads and other tablets where most are leveraging HTML5. The space continues to segment into Hispanic networks like Redmas that reinforce the investment many companies have made into space over the last couple years.
Internationally, the trend is interesting as well. Countries in the first-world are high adopters of smartphone, but I those people in countries with less infrastructure are also getting their hands on smartphone before they get a computer.
I am excited about where the mobile and tablet industry will grow into next as the mobile channel is continue to impress.