Archive
Priceline Testimonial for Videogenie – In Banner Video
Campaign: Priceline Testimonials
Advertiser: Videogenie
Format: Custom, In Banner Video, Polite, Social
Size: 300×250
Vertical: Web Media & Tech
Campaign Info: Videogenie, the expert in customer-generated video, takes it’s client’s video testimonials to a whole new level by integrating with online advertising through in banner video. In this example Priceline, Videogenie’s client, features a customer’s video testimonial. If the advertisement is viewed by a user with a webcam, they too, can upload a video testimonial about Priceline and submit it for posting. This is along with the landing pages are all managed through Videogenie’s technology. Mediaplex tracks interactions with this unit, for optimization and retargeting.
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Overdrive Interactive Wins Best Travel Rich Media Ad
THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 INTERNET ADVERTISING COMPETITION AWARD FOR OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING
To: Overdrive Interactive
For: AAASNE Fall Travel Partner Campaign
Award: Best Travel Rich media Online ad
Click here to see entry creative
About the Entry
AAASNE’s Fall Travel Partner campaign featured rich media ads for select travel partners (e.g., Disney, Best Western, Royal Caribbean, Universal Orlando). These ads were targeted toward travel-minded adults in the client’s geographic areas (parts of MA, RI, and CT).
The campaign included eight travel partners, each with their own creative suite of expandable, interactive rich media banners. The campaign ran with five publishers (4 local media properties, 1 network) and garnered 9,860 landing page visits. The campaign’s cost per visit (primary KPI) was $7.73, with a 91.46% visit rate.
Award Credits
Contributors:
| Online Media Manager: | Mary Devine |
| Online Media Manager: | Glenn Johanson |
| Account Executive: | Michael Shinnick |
| Media Planner: | Melissa Bazillion |
| Graphic Artist: | Dave Kavaler |
| Design Director: | Christian Gilbert |
| Director, Interactive: | Andrew Abrahams |
| Sr. Client Director: | David Gibson |
Citrix System – RM Expandable
Campaign: Shift Up to the Cloud
Advertiser: Citrix Systems Inc.
Format: Expandable
Size: Other
Vertical: Web Media & Tech
Creative Agency: Just Media
Campaign Info: This banner has 4 panels within the expanded panel, allowing Citrix to maximize their ad space. Learn about the features of Citrix’s Netscaler Network Cloud solution by interacting with each tab. Interested users will be driven to the landing page whereby their information is collected in return for a whitepaper.
Click on the ad to see it in action:
Project Health – Colorado – DM Rich Media
Campaign: Your Opinion Matters
Advertiser: Project Health Colorado
Format: Dynamic Messaging
Size: 728×90
Vertical: Health & Wellness
Creative Agency: Cactus Advertising
Campaign Info: Colorado Trust in conjunction with the Colorado Health Foundation brings awareness to Health Care Coverage through Project Health Colorado. This banner helps bring about healthcare awareness and polls users on their opinion about the program. An XML feed loads in the live polling results to the banner.
Click on the ad to see it in action:
Craftmark Homes Expandable RM
Advertiser: Craftmark Homes
Format: Expandable
Size: 300×250
Vertical: Home & Garden
Campaign Info: Craftmark Homes showcases their new townhomes featuring superb locations, stunning architecture, lavish interiors and supreme energy efficiency with remarkable affordability.
Campaign: Expand Your Lifestyle
Click on the ad to see it in action:
Tree.com Video RM
Campaign: Nation Rates Promotion
Advertiser: Tree.com
Format: In Banner Video
Size: 300×250
Vertical: Financial
Creative Agency: Mullen
Campaign Info: Tree.com maximized their video asset by running it as a VAST PreRoll Video as well as an In Banner Video. The same file is used in both programs. This is the In Banner Video example loaded into Mediaplex’s flash player.
Click on the ad to see it in action:
Texas Dept. of State Health Service – Obesity Awareness – RM
Campaign: Obesity Awareness
Format: Polite, Video
Advertiser: Texas Department of State Health Services
Campaign Info: This in banner video compliments the Texas Department of State Health offline programs promoting obesity awareness in Texas communities. The banner drives users to a site with tools for a proactive approach to healthier lifestyle choices.
Click on the ad to see it in action:
Ski Jackson Hole – RM XML
Campaign: Are You Jackson Hole Material?
Format: Dynamic Messaging
Advertiser: Jackson Hole Mountain Resort
Creative Agency: Cactus Advertising
Campaign Info: Ski enthusiast can appreciate this unique Jackson Hole banner because it dynamically updates with the latest snow conditions via and XML feed.
Wanna try Rich Media? Give us a ring 415.644.1400.
Bloomingdales – LoyalList Program – RM Program
Campaign: Bloomingdales LoyalList Program
Format: Social, Video
Advertiser: Bloomingdale’s
Campaign Info: Bloomingdale’s targets their shoppers by enticing them to sign up for the LoyalList Program. Bloomingdales provided Mediaplex with the main frame flash banner 300×250 and then utilized our Social Unit with the 3 buttons featuring a video overlay from the Watch Now button, the Enroll Now clicks out to a landing page, and the Google Maps powered Store Locator overlay. This Bloomingdale’s banner delivers maximum exposure in a 300×250 ad unit.
Peet’s Coffee Dynamic Messaging – RM
Campaign: Peet’s Medium Roast Coupon
Format: Dynamic Messaging
Advertiser: Peet’s Coffee
Creative Agency: Location3 Media
Campaign Info: Peet’s Coffee maximizes their banner messaging through MOJO Dynamic Messaging tools. They are able to creative banners on the fly with relevant messaging to Peet’s promotions and marketing efforts. They dynamic elements of the banner include: text on each frame, and button text on the CTA. The file sizes were heavy and to reduce them to accommodate publisher file size requirements, the imagery is being politely loaded into the banner.
Click on the ad to see it in action:
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