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Spring Holiday April 6th – Office Closed

Mediaplex Spring Holiday Alert

  • Mediaplex offices will be closed on Friday, April 6th, for the Spring Break holiday.
  • Mediaplex will resume normal operating hours on Monday, April 9th.

Support requests sent to customersupport@mediaplex.com during the holiday will be addressed on April 9.

Categories: Events

Ad:Tech Parties and Events

Day 1 of Ad:Tech San Francisco is in the books, both the day time speakers, sessions and exhibitions as well as the after parties.  Some of the most memorable after parties included rap artists like Sir Mix-a-lot, Coolio, Ying Yang Twins, Sisqo, and Too Short with rock bands like Tainted Love.

Personally, I got to reconnect with a lot of good friends in advertising both at the Mascone Center as well as the after party events.  In my mind, that is what Ad:Tech is all about.

Here are a few pictures I snapped from my phone.

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Categories: Events

AdTech San Francisco Kick Off

Come one come all to Ad:Tech San Francisco April 3-4 at the Mascone Center. Speakers will include people like:

Annie Lescroart – Senior Manager, Sustainability – eBay
Mitra Naeimi – Director of Marketing, SEO and Social Media – Tiny Prints
Paul Adams – Global Brand Experience Manager – Facebook
Heidi Browning – Senior VP, Sales Marketing – Pandora
Indy Guha – Senior Associate – Bain Capital Ventures
Jeanette Gibson – Director, Global Social Media and Digital Marketing – Cisco
Tom Bedecarré – CEO – AKQA
Jonathan Haber – Chief Innovation Officer – OMD
Mark Donovan – Senior VP of Mobile – comScore, Inc.
Lisa Utzschneider – VP of Global Advertising Sales – Amazon.com

Another cool aspect to this year’s event is that there is an event app available.  This app allows you to plan your ad:tech experience, be social with other attendees and find the after parties.  I have downloaded it and am looking to “check in” at all the exhibitors and parties.

Mediaplex’s offices is right down the street from the Mascone Center, so send me an email if you would like to meet up at tmoyer(at)Mediaplex(dot)com or call me at 415-644-1567.

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Categories: Events

April 2012 Ad Industry Event Calendar

I will update events as they become available:

April 3 – DC Ad Club - After Hours – Washington, DC (Georgetown)
April 3-4 – Ad:Tech Conference - San Francisco, CA
April 5 – CIMA -  Cubs Opening Day Social – Chicago, IL
April 10 – IAB – Digital Video:  Content Without Borders – New York, NY
April 10 – ThinkLA – Think Tuesday: Video Content – Los Angeles, CA
April 11 – DFWima – Rangers Game – Arlington, TX
April 11 – 212 -How to Build a Successful Digital Marketing Strategy for a Category - New York, NY
April 12 – 212 - Agency Dodgeball Tournament – New York, NY
April 12 – SFIMA - Combining Digital Media and Customer Interactions for “Connected CRM” – Fort Lauderdale, FL
April 12-13 – AMA - Online Marketing for Educational Institutions – Boston, MA
April 16 & 19 - Digiday Video Upfront – New York, NY & Los Angeles
April 17-18 – Ad Age Digital Conference - New York, NY
April 18 – AMA – 2012 Spring Marketing Workshops – Las Vegas, NV
April 19 – i612 – April 2012 Social Event – Publisher Invite – Minneapolis, MN
April 19 – NIU Internet Marketing Conference – Naperville, IL
April 22-25 – iMedia Moms Summit – Orlando, FL
April 22-25 – Search Insider Summit – Captiva Island, FL
April 23-26 – eMetrics - Marketing Optimization Summit – Toronto, Ontario
April 24 – 212 – Integrating Musicians into their Advertisers Message – New York, NY
April 24 – APALA – N2GR8 Media Conference – Culver City, CA
April 24 – IAA – Lunch and Learn at Optimedia – San Francisco, CA
April 25 – AiMA - Integrated Marketing – Digital Leads the Conversation – Atlanta, GA
April 26 – SFBIG – Big Star Awards – San Francisco, CA
April 26 – ThinkLA – Automotive Breakfast – Los Angeles, CA

Categories: Events

OMMA Global SF Recap

Over the last 2 days, San Francisco welcomed the OMMA Global conference that touched the ad categories of Mobile, Social, Display, and DR in their respective class room settings. Attendees were also given terrific presentations from Anders Pers of Coca Cola, Nathan Luman of Zappos, Noah Tratt of Expedia and David Veneski of Intel to name a few.

The biggest surprise speech performance were the guys from Orabrush, an inspirational success story of a small tongue cleaning company that grew from nothing to a major brand (sold in Walmart) from funny YouTube videos.

At the end of the day, Mediaplex’s own Matt Anthony gave the “real deal” when it comes to statistics in attribution analysis in the panel “Driving Conversions the Display Way”.  The crowd for this panel was  very sophisticated media buyers, analysts and executives who were very interested in asking questions. Matt discussed the difference between reporting and real analytics, some of the fallacies in current attribution methodologies and where the industry needs to go to get better attribution results. A follow up reception was held at the Sky View Bar to close out the night over looking downtown San Francisco.

Here are a few pictures I took from OMMA Global:

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Categories: Events

Forrester Webinar Sign up with Dave Yovanno – Brave New World of Digital Marketing

Click Here

Is Your Display Strategy Ready for Real Time?

Spending on Display is set to surpass paid search in 2015. The challenge? With real-time media bidding, a data-driven display strategy is crucial to building your brand and maximizing conversions. Join us for a game-changing webinar with Forrester Research, Inc.’s Joanna O’Connell as we map out THE BRAVE NEW WORLD OF DIGITAL MARKETING.

Whether you’re building, revising, or executing your digital strategies, you’ll want to attend this game-changing webinar. Forrester Senior Analyst Joanna O’Connell presents her research on the future trends of programmatic digital media buying, followed by Mediaplex President David A. Yovanno who illustrates the actionable, holistic strategies marketers need in this brave new world.

Register today to learn about what companies are doing to take advantage of evolutionary display technologies at scale and in real time.

When
Tuesday, March 13th, 2012
10AM Pacific / 1PM Eastern

To register: CLICK HERE

Categories: Events

Webinar: The Brave New World of Digital Marketing

Click Here

Is Your Display Strategy Ready for Real Time?

Spending on Display is set to surpass paid search in 2015. The challenge? With real-time media bidding, a data-driven display strategy is crucial to building your brand and maximizing conversions. Join us for a game-changing webinar with Forrester Research, Inc.’s Joanna O’Connell as we map out THE BRAVE NEW WORLD OF DIGITAL MARKETING.

Whether you’re building, revising, or executing your digital strategies, you’ll want to attend this game-changing webinar. Forrester Senior Analyst Joanna O’Connell presents her research on the future trends of programmatic digital media buying, followed by Mediaplex President David A. Yovanno who illustrates the actionable, holistic strategies marketers need in this brave new world.

Register today to learn about what companies are doing to take advantage of evolutionary display technologies at scale and in real time.

When
Tuesday, March 13th, 2012
10AM Pacific / 1PM Eastern

To register: CLICK HERE

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