Mediaplex's MOJO Blog

June 2012 Ad Industry Events

Thomas Moyer — Mon, 21 May 2012 08:00:28 +0000

June 5 – AdAge – Best Places to Work – Chicago, IL
June 7 – ThinkLA – Interactive Awards Gala – Beverly Hills, CA
June 7 – AMA – Marketing Boot Camp – San Antonio, TX
June 7 – SFBIG – Meet Up: Moving from Events to Marketing – San Francisco, CA
June 8-9 – Internet Prophets Live! – Chicago, IL
June 12 – CIMA – Cubs Rooftop Club – Chicago, IL
June 14 – SFIMA – Email Marketing: Case Studies & Best Practices – Dania Beach, FL
June 14 – ThinkLA – 3^rd Annual Dodgeball Tournament – Playa del Rey, CA
June 14 – IABC – 2012 World Conference – Chicago, IL
June 20 – MIMA – Content Strategy for All – Minneapolis, MN
June 21 – IAB – Advertising Technology: IAB Marketplace – New York, NY
June 24-27 – AMA – Advanced Research Techniques Forum – Seattle, WA
June 26 – iMedia Entertainment Summit – Hollywood, CA
June 26-29 – Brand Marketers Summit – Kohler, WI
June 26-27 – AMA – Advanced Social Media Training Series – St. Louis, MO
June 27 – AiMA – Social Media – Atlanta, GA
June 29 – DC Ad Club – 2012 Golf Outing – Frederick, MD

What’s New At ValueClick Video

Thomas Moyer — Fri, 18 May 2012 19:59:56 +0000

Priceline Testimonial for Videogenie – In Banner Video

stephaniesafiblog — Fri, 18 May 2012 08:00:06 +0000

Campaign: Priceline Testimonials
Advertiser: Videogenie
Format: Custom, In Banner Video, Polite, Social
Size: 300×250
Vertical: Web Media & Tech
Campaign Info: Videogenie, the expert in customer-generated video, takes it’s client’s video testimonials to a whole new level by integrating with online advertising through in banner video. In this example Priceline, Videogenie’s client, features a customer’s video testimonial. If the advertisement is viewed by a user with a webcam, they too, can upload a video testimonial about Priceline and submit it for posting. This is along with the landing pages are all managed through Videogenie’s technology. Mediaplex tracks interactions with this unit, for optimization and retargeting.

Click on the ad to see it in action:

Mediaplex Updates Its Company Branding

Derek Cheng — Thu, 17 May 2012 08:44:34 +0000

For over 16 years, Mediaplex has been fully focused on our clients’ marketing. We’ve helped them optimize their creative, drive greater conversion quality, and ensure efficient, data-driven media strategies.

With a confluence of events including the industry’s need to integrate marketing technologies, and the growth of the online display channel, we now have greater initiatives and higher objectives. Instead of focusing on tinkering in our workshop around ways to better optimize, dreaming up more scientific attribution, or creating the next great three-letter acronym solution to make our clients lives easier, it is also the time for Mediaplex to grow as a brand.

Our new brand is focused on refinement, our maturity, and our dedication to service. It makes sense. As our customers are marketers themselves, we strive to a level of sophistication that makes us a peer, not just a vendor. That’s what our new logo and marketing aesthetic aim to do.

For our logo, we looked to preserve our legacy only now more sleek, more considered, more technical – almost like an airplane from the future. And it provides lift, speed and precision. The introduction of deep red conveys richness, refinement, and the passion of our team.

In much of our materials, you’ll notice the open, airy backgrounds of workspaces. These indicate how embedded we are with our clients – how closely we work with them to strategize, plan, execute and measure their marketing initiatives. We are there for them and know their space as an extension of their team.

Over the coming weeks, the new brand will be rolled out through the website and other materials. Rest assured, we are still made of the same stuff inside and we look forward to continuing to serve the industry.

NYC Welcomes Internet Week Today

Thomas Moyer — Mon, 14 May 2012 17:42:22 +0000

This week is the biggest week for internet advertising in the country. Every day this week marketers, advertisers, and online pioneers will be flocking to different conferences, educational sessions, parties and other kick off events around New York City.

Some of the most prominent conferences include:

Digiday Conference – May 14th
OMMA at Internet Week – May 14th – May 17th
IAB – Innovation Days - May 16th – May 17th

If you are interested in meeting up, we have a few people out in force taking meetings and making the rounds at the various events who would be happy to chat.

ValueClick Media Beefs Up Digital Video Offerings

Thomas Moyer — Wed, 09 May 2012 20:05:15 +0000

WESTLAKE VILLAGE, Calif., May 09, 2012 (BUSINESS WIRE) — ValueClick Media, a division of ValueClick, Inc., today announced the launch of its new digital video ad platform, ValueClick Video. Armed with industry leading targeting capabilities and optimization technology, ValueClick Video empowers advertisers to effectively reach and engage their audiences in a medium that is expected to become a major component of interactive advertising.

According to ValueClick Media’s 2011 advertiser survey results, 76 percent of advertisers plan to dedicate media spend to online video this year. ValueClick Media has its sights set on this surging ad format–expected to grow nearly 55 percent this year, according to eMarketer.

“The power of video is becoming evident in today’s online advertising landscape,” said Bill Todd, president of ValueClick Media. “With ValueClick Video, we are expanding our video footprint by combining our renowned targeting capabilities, real-time optimization and display campaign efficiencies into one high-impact, results driven platform for advertisers.”

ValueClick Media powers up new Video ad platform

ValueClick Video provides advertisers and brand marketers with innovative digital video solutions that leverage parent company ValueClick’s Data Management Platform. The proprietary Platform offers unique targeting capabilities that result in 5.5 times the lift in unaided awareness and increases purchase intent by as much as 73 percent when compared to industry norms (Vizu).

“The enhanced Video platform complements the current efforts of our sales teams across the U.S., allowing them to deliver highly-competitive cross-platform video ad solutions,” said Todd.

The new platform offers an available inventory of 10,000 brand safe websites–CNN, Fox News Channel, New York Post, Kiplinger, and more–plus the ability to reach 80 percent of all iPhone and Android users.

Premier targeting capabilities

ValueClick Video advertisers receive exclusive access to 212MM unique online user profiles and $6.7B in transactional data to pinpoint the ideal audience from display, to smartphones and tablet devices.

In order to deliver precisely on brand-specific campaign objectives, ValueClick Video offers the following targeting capabilities:

– Contextual — Page-level, machine-learned classification of users

– Geography — Target users by zip code, DMA, county or state

– Geo-fencing — Pinpoint video ads within a specific driving/walking distance

– Previous purchase activity — Data points provided by category product level, transactions, click, ad interaction or by browser

– Operating Platform — Find audiences by operating system (Mac, PC) or browser (Chrome, Firefox)

– Day-Part — Target users when they are most receptive to your message

Top talent hired to lead ValueClick Video

ValueClick Media is pleased to announce the appointment of two digital media veterans to lead ValueClick Video.

Dan Alexander, formerly the head of media for Adconion Direct, joins ValueClick Video as director of video strategy, and Lisa-Dawn Rogers, formerly the digital sales account director for BrightRoll, takes the role of national video strategy sales manager. The new leadership team brings two decades of combined experience managing progressive, results-driven video and digital ad campaigns for top brand advertisers.

“ValueClick Media has been a consistent market leader for the past 14 years across display, lead generation, mobile, and now video,” said Alexander. “The team has done an impressive job introducing video into this growing market, and I look forward to helping raise mass awareness around our video solutions, expertise, technology and data capabilities.”

Smartphone Outnumber Basic Devices

Thomas Moyer — Mon, 07 May 2012 16:37:09 +0000

According to TechCrunch, a Nielsen study found that as of March 2012, 50.4% of consumers in the country were using Smartphones. Android based phones took 48.5% of the smartphone market followed closely by Apple at 32% (However, Apple is single-biggest smartphone handset brand).

The study even broke out usage of smartphones by ethnic groups, showing that Asian Americans have the highest usage of 67.3%, followed by Hispanics at 57.3%, African Americans at 54.4% and whites at 44.7%.

This trend is no surprise to most in online marketing, as many brands are flocking to mobile and technology providers are learning how to work with it. Brand started experimenting with mobile several years back and now can use it for both branding and direct response advertising initiatives.

The mobile space has certainly grown from mobile text messaged ads to mobile search, and small display 320×50 ads at the bottom of application ads to rich video interstitials from companies like Greystripe. As new handheld devices come to market, developers have needed to account of iPads and other tablets where most are leveraging HTML5. The space continues to segment into Hispanic networks like Redmas that reinforce the investment many companies have made into space over the last couple years.

Internationally, the trend is interesting as well. Countries in the first-world are high adopters of smartphone, but I those people in countries with less infrastructure are also getting their hands on smartphone before they get a computer.

I am excited about where the mobile and tablet industry will grow into next as the mobile channel is continue to impress.

On iMediaConnection.com Today: The Dish on Display

Justin Fibich — Thu, 03 May 2012 15:56:53 +0000

At Mediaplex, our team strives to simplify data-driven digital advertising for brands and agencies. As you’ll see today on iMediaConnection.com, we’re not only relying on our technology to achieve that goal. Mediaplex President David A. Yovanno’s article introduces an educational tool developed to help marketers understand the display advertising landscape – we’re calling it “The Dish on Display.”

Inspired by Terry Kawaja’s LUMAscape display ecosystem graphic, “The Dish” is a useful and coherent model to help marketers understand what different players in the space do, and how they work together.

Check out the article on iMediaConnection.com, and be sure to let us know what you think. If you need a high-resolution version – contact me.

SK+G Wins Head to Head Pitch on AMC’s “The Pitch”

Thomas Moyer — Tue, 01 May 2012 16:30:05 +0000

SK+G won a head to head showdown against The Ad Store on AMC’s “The Pitch” to win the hearts and minds of Waste Management.

Want to know why the board chose SK+G?

Find out in the video below:

May 2012 Online Ad Industry Events

Thomas Moyer — Mon, 30 Apr 2012 08:00:53 +0000

May 3 – AMA – Marketing Planning Boot Camp – Hartfort, CT
May 3 – IAA West – Gamification Panel – San Francisco, CA
May 8 – CIMA – Selling Digital Media in the 21st Century – Chicago, IL
May 8 – BMA – Windy City Biz Bash – Chicago, IL
May 9 – DCAdClub - Speed Networking – Arlington,VA
May 9 – Adage – Social Engagement Conference – New York, NY
May 9 – AMA – Social Media Boot Camp – Dallas, TX
May 10 – DFWima - 12th Annual EIMA Awards – Dallas, TX
May 10 – AiMA – 2012 AiMA Awards – Atlanta, GA
May 10 – BMA (NorCal) – E-Marketing Roundtable – Palo Alto, CA
May 14 - Digiday Conference – New York, NY
May 14-17 – OMMA NY Internet Week Mobile (14th), Social (15th), RTB (16th), Video (17th)
May 16-17 – IAB - Innovation Days @Internet Week – New York, NY
May 15 – SFIMA – Summit 2012: Into the Social Media Stratosphere – Davie, FL
May 16 – MIMA - Secrets Revealed: Simulating a Social Media Crisis – Minneapolis, MN
May 16-17 – IAB Innovation Days @Internet Week – New York, NY
May 17 – ThinkLA – Pokeraoke: Poker Tournament - Hollywood, CA
May 17 – ComScore – State of the Union Webinar – Online
May 18 – MIMA – Student Event: The Intern Game – Minneapolis, MN
May 20-23 – iMedia Agency Summit – Colorado Springs, CO
May 22 – 212NYC – Media Mavens – New York, NY
May 24 – i612 – Social Event – Minneapolis, MN
May 30 – Girls in Tech – “Casual Gaming Panel” – San Francisco, CA