George Allen

As a Director of Product Management at Mediaplex, George Allen has more than a decade of experience in all facets of online advertising, and is responsible for strategic product development for key product features including Path To Conversion, advanced behavioral technology, and most recently site analytics and real-time bidding exchange integration. Prior to joining Mediaplex in 2000, George worked for Lucent technologies in their Bell Labs division where he helped develop one of the first Enterprise CRM systems. He has also held the role of Systems Technologist at both Hewlett Packard and Wells Fargo.

George holds a BS degree in Computer Information Systems from San Francisco State University and an MBS in Systems Management from the University of Notre Dame de Namur.

  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: