For over 16 years, Mediaplex has been fully focused on our clients’ marketing. We’ve helped them optimize their creative, drive greater conversion quality, and ensure efficient, data-driven media strategies.
With a confluence of events including the industry’s need to integrate marketing technologies, and the growth of the online display channel, we now have greater initiatives and higher objectives. Instead of focusing on tinkering in our workshop around ways to better optimize, dreaming up more scientific attribution, or creating the next great three-letter acronym solution to make our clients lives easier, it is also the time for Mediaplex to grow as a brand.
Our new brand is focused on refinement, our maturity, and our dedication to service. It makes sense. As our customers are marketers themselves, we strive to a level of sophistication that makes us a peer, not just a vendor. That’s what our new logo and marketing aesthetic aim to do.